The 2011 summer season starts out good for concertgoers, but not necessarily as well for the promoters. Last year was a rough year for ticket sales. This year several concert promoters are promising it will be more affordable to see your favorite band perform live. This is also good news for the artists and venues because if the consumer does not go to concerts the seats are empty and they don’t make money. Promoters are also hoping that if the consumer pays less for the ticket they may spend more on merchandise. Of course there are some artists who charge high prices, especially for the seats up close, they will continue to sell out stadiums within hours of going on sale. These ticket prices can go for as high as $275.00.
So who is touring this summer? First I have to mention my favorite band, U2. For the most part U2 is finishing up a tour that started in 2009. Last year U2 postponed their tour when Bono had emergency back surgery.
It seems as though every year we get the usual 70’s/80’s bands touring and this year is no different. Journey, Foreigner, Def Leppard, ZZ Top, Heart, Rod Stewart, Janet Jackson, Styx, Prince, Cheap Trick, Huey Lewis and the News, Poison, Howard Jones, Stevie Nicks, and Motley Crew are touring to name a few.
Some other bands who are touring are Lady Gaga, Katy Perry, Taylor Swift, Linkin Park, Kid Rock, Rage Against the Machine, Coldplay, Kenny Chesney, Bon Jovi, Metallica, Santana, Black Eyed Peas, and Madonna. These are the top acts of the season. I’m sure more artists/bands will be touring as the season comes upon us. The summer of 2011 seems to be a promising season for the concert industry and those who are hoping to see their favorite artist/band perform. Hopefully most ticket prices will be affordable to the consumer as promised.
Perpetua, Matthew (2010). Cheaper Concerts Coming in 2011 Declining ticket sales lead to lower prices Retrieved on May 22, 2011 at http://www.rollingstone.com/music/news/cheaper-concerts-coming-in-2011-20101227