I have been following the business news of Live Nation Entertainment (LNE), as it is currently the world’s leading live entertainment in the world. LNE is comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. They also have a contract with top bands such as U2, Madonna, Jay-Z and Nickelback. Ticketmaster.com is the global event-ticketing leader with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists.
LNE is constantly adding more entertainment endeavors to the company, so what are they up to now? On October 25, 2011, LNE announced an agreement with Los Angeles based concert promoters Andrew Hewitt and Bill Silva, who cover two of the largest music markets in North America, Las Vegas and Southern California. At this time another promoter, AEG Live, is strong in those areas. This move will strengthen their presence in that competitive area. With this agreement, Hewitt and Silva will join the Live Nation team in overseeing the booking, marketing, and promotion of the company’s concerts in Southern California and Las Vegas. The concerts venues will range from smaller club like venues to large stadiums, and bring in some of the top acts in the business. "Working together, we will be able to maximize our market leadership and grow our business in these major entertainment markets." (Billboard, 2011)
http://www.billboard.biz/bbbiz/industry/touring/live-nation-muscles-up-in-southern-california-1005435572.story
